3 3 kim, w chan and renée mauborgne, 2015, blue ocean strategy: how to create new market space and make the competition irrelevant, boston: harvard business school press paper case materials and other complementary readings will be included in the course pack. Download the blue ocean strategy summary pdf click the link above to read the key concepts and everything you want to know about the blue ocean strategy in less than 5 minutes in this easy to read summary read now & download. Introduction blue ocean strategy is a concept that has been pioneered by insead professors, w chan kim, and renee mauborgne this strategy, which is based on extensive research of hundreds of companies spanning across decades and including several industries, proclaims that instead of battling competitors, companies can create new markets for themselves. Across ﬁve continents and the term ‘blue ocean’ has entered the business vernacular scholars and blue ocean strategy is both a call-to-action and a guide-to-action its call to action has been taken up tools and frameworks of blue ocean strategy have been applied by individuals, businesses, and. The first example of blue ocean strategy comes from computer games giant, nintendo, in the form of the nintendo wii the nintendo wii launched in 2006 and at its heart is the concept of value.
Blue ocean studio™ offers you a transformational way to learn and apply the blue ocean concepts and collaborate with your team to win collective buy-in it is a creative workspace designed to help you to create your own blue oceans following a systematic process and by using a suite of tools and frameworks through guided steps. In our last blog post, we explored the fundamentals of blue ocean strategy now, to bring it to life, we’re looking at 3 examples of companies that have used the blue ocean strategy framework to drive growth and innovation including the nintendo wii, yellow tail and cirque de soleil. Growth strategy frameworks addressing the growth strategy barrier is called blue ocean strategy effective business execution relies on both concept execution and creating a sustainable organization culture.
Blue ocean shift & strategy are worldwide business bestsellers, helping you to move beyond competing and start creating your blue ocean blueoceanstrategycom oct 14, 2015 the strength of blue. Insead blue ocean strategy offers a new perspective on strategy formulation and execution delivered by world-class faculty, this programme will teach you how to apply the theory created by insead professors w chan kim and renée mauborgne. He is the the bcg chair professor of strategy and international management at insead and co-director of the insead blue ocean strategy institute, in fontainebleau, france he is an advisor to the. Introduction to blueocean strategy derek hendrikz 2 based on ‘blue ocean strategy’, a book published in 2005 and written by w chan kim and renée mauborgne, professors at insead and co-directors of the insead blue ocean strategy institute presented by wwwderekhendrikzcom. The blue ocean strategy is an important strategic tool that blossoms into a real competitive advantage, if businesses comply with the following three factors that characterize a blue ocean an accurately focused strategy can succeed on its own, requiring a clearly defined value curve and a sound showcasing of cost reduction and differentiation.
Blue ocean provides a digital strategy to completely re-define how an organisation is positioned and defined in any market by thinking more laterally and re-appraising how to differentiate the organisation from the competition to open up and create new markets. 6 introduction the problem in october 2004 kim and mauborgne published their theory of blue ocean strategy (bos) in the harvard business review. Apple, bobbing along in its own blue ocean strategy space software apple, bobbing along in its own blue ocean strategy space posted by ian brookes on 10/06/13 12:01 find me on: apple then applied blue ocean thinking to the ipad - instead of further segmenting the pc industry, they asked can we create a third category that is neither pc.
Blue ocean strategy (bos) is defined, by kim and mauborgne (2005), as a creative strive where the competitors explore, create and procure novel markets, rather than competing with one another enduring in the same market, by catering to new demands through the effective use. In effect, blue ocean strategy involves market-creating innovation it opens up new possibilities that are not available to organizations operating within the existing cost-value structure. The blue ocean strategy is about challenging the industry focus citizenm hotels used co-creation and open innovation to discover a blue ocean strategy it’s a market strategy, with a whole new thinking that will attract a new group of customers that were traditionally non-customers a clear blue ocean they applied a “customer. The patients to seek in your market originally presented february 2010 agenda published their findings in a book-blue ocean strategy: how to create uncontested market space and make the competition irrelevant red vs blue ocean cirque du soliel.