Home » projects » swot analysis of fair and lovely swot analysis of fair and lovely this is a research report on swot analysis of fair and lovely uploaded by sayed arif in category: all documents » marketing » marketing management section of our research repository. The brandguide table above concludes the fair & lovely swot analysis along with its marketing and brand parameters similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Exploitation of women in beauty products of “fair and lovely” a critical discourse analysis study 10 pages exploitation of women in beauty products of “fair and lovely” a critical discourse analysis study uploaded by as in figure 2 a famous bollywood actress hi mia mania is shown as brand logo in fair & a lovely commercial of.
Fair & lovely is a unilever brand having several global brands since fair & lovely is launched has been a synonym for skin lightening and became one of the largest consumer product companies in pakistan, comprising of a wide range of well-known brands. Fair & lovely - analysis based on principles of marketting 7156 words | 29 pages project background a friend works with hul and in one of our conversations there was a casual reference that fair & lovely (f&l) as a brand is so huge for hul, that it covers the entire salary cost of the company. Fair and lovely, one of hindustan lever’s “power brands,” is marketed in over 38 countries its frequently-aired ads typically show a depressed woman with few prospects gaining a brighter future by attaining a boyfriend or job after becoming markedly fairer (emphasized by several silhouettes of her face lined up dark to light.
Fair and lovely brand analysis topics: marketing, swot analysis – fair & lovely strengths 1 market leader in skin-whitening segment • 9th most trusted brand in india (economic times survey 2010) • around 50 % market share in 1000 crore market 2 hul has the deepest distribution network among fmcg companies. Fair & lovely's skin-lightening technology is known to be the best in the world however, this hasn’t stopped the brand from innovating further to pioneer the development of cutting-edge fairness solutions. Six brands of hindustan unilever (hul) have notched up annual sales in excess of ₹2,000 crore these include surf excel, brooke bond, wheel, lifebuoy, rin and fair and lovely the cumulative. The fair & lovely brand on pricena has more than 29 products in shavers & trimmers for men, skincare, skin and body care, personal care for men categories the prices of fair & lovely products in dubai, uae range from aed 400 to aed 3000. Skin lightening agent produced by the company, fair and lovely, is used by 80 per cent of the population of bangladesh (unilever bangladesh, 2014) – the company has also come under fire for promoting westernised standards of beauty.
The fairness products (skin lightening cream) under the brand name 'fair & lovely' was developed by hindustan unilever ltd in 1975 the product was then marketed nationally in 1978 according to industry estimates, fair and lovely holds 80% market share. Of ‘fair & lovely,’ a skin whitening cream, marketed by unilever in many countries in asia and africa, and, in particular, india fair & lovely is indeed doing well it is a. Fair and lovely females from our part of the world always desire for a fair and glowing skin for the past many years fair and lovely advertisements have been portraying fame and fortune related to fair and beautiful women. Keywords: language, advertisements, discourse analysis, women, fair and lovely, product, ideologies, fairclough's model 1 introduction media discourse is multidisciplinary which covers the terms of ethnography of communication, research is to analyze all the aspects of this brand that why this brand is so popular in the society.
Saaf gorapan brand equity of fair & lovely is quite strong leading to high brand resonance brand salience performance is based on the reliability built by the brand and the image which is defined by its heritage and its user profile. Fair and handsome is a brand that created the men's fairness cream segment in india launched in 2005, the brand became the creater and the market leader of this segmen t emami was looking for ways to challenge the fair and lovely brand from hul. The brand's commitment towards empowering individuals has inspired the initiation of fair & lovely foundation fair & lovely foundation was established in 2003, completely dedicated to the empowerment and progress of bangladeshi women.
Access to case studies expires six months after purchase date publication date: march 17, 2016 women of worth (wow) is an organization that seeks to empower women through training and workshops. Fair & lovely is a well-known beauty product that is commonly seen in tv ads and newspaper a lot of consumers put us a question about the contents and efficacy of “fair & lovely advanced multivitamin cream” read further for a review of fair & lovely advanced multivitamin cream based on scientific analysis of ingredient list. Fair & lovely's success is a pointer to the craze for fairness products in 2001, hll's skin care business grew by 215 per cent, led among others by fair & lovely. Fair and lovely swot aalysis in: business and management submitted by nooranajeeb words 1507 pages 7 swot analysis hul s brands,spread across 20 distinct consumer categories, touch the lives of two out of three indians fair & lovely sales declined in the quarter but there are clear plans to accelerate growth momentum for fair & lovely.
Many variants of each product: fair & lovely, ayurvedic fair & lovely, fair & lovely anti marks under a particular sub-brand, there is a huge diversified portfolio of products for example, under lakhme, there are almost all types of skin care products. Fair & lovely is a very successful brand and has a lot of success stories though it creates a strong positioning in the consumer’s mind but it has become restricted into only one product category fair and lovely has one product for men which is fair and lovely menz active. Fair & lovely brand positioning history the world’s no 1 fairness cream brand, fair & lovely, is used by nearly 80% of the households of bangladesh, making it the second biggest fair & lovely market in the world over the years, fair & lovely has constantly evolved and expanded in its quest for perfection and the technology is now. Unilever patented the brand fair & lovely in 1971 after the patenting of niacinamide, a melanin suppressor, which is the cream's main active ingredient as of 2012 the brand occupied 80% of the fairness cream market in india, and is one of hindustan unilever's most successful cosmetics lines.