The world wine and spirits market with a look forward to 2016 china surpasses us as third-largest red wine-consuming country us leads consumption for wines over $10 per bottle china surpasses us as third-largest red wine-consuming country in 2011, although its red wine consumption grew by 1279% over the five years from 2007 to 2011. China, the world’s biggest spirits market, will see its consumption of domestic spirits slow between 2014 and 2018 according to iwsr the figures, presented to the hong kong trade by vinexpo. Western spirits are starting to see a recovery in china, driven by local demand for premium whiskey even as the traditional baijiu drink remains dominant. This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the spirits market in china they account for.
Specialty retailers are the main means of distribution for mid to high-end spirits and wine in china these independently owned stores are able to offer a wide range of high-end brands and staff are generally knowledgeable about the products. Spirits in china summary spirits in china industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2013-17, and forecast to 2022. Global white spirits market is likely to expand at a cagr of 42% in terms of value during 2017-2025, to account for a market value us$ 8,000 mn by 2025 end.
“this large size is caused by the large amount of locally produced and china-specific spirits the category, worth $1933bn in 2016, is set to grow further at 151% per year, dominating the overall spirits market to 2021. The robustness of south china’s spirits market is due to its preference for a variety of spirits, lower demand for local economy spirits (ie 2% of spirits sales by volume), and strong preferences for foreign brands. China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to chinese consumers the aim of this website is to inform readers about the market and provide insightful analysis.
The spirits industry in china as a whole is extremely fragmented, with both large national and smaller local producers acting as players in the market (euromonitor. Spirits are alcoholic beverages produced by distillation of a mixture produced from alcoholic fermentation this process purifies it and removes diluting components like water, for the purpose of increasing its proportion of alcohol content scope of the report: this report focuses on the spirits in. China is also the world’s largest e-commerce market for spirits, according to the latest research report chinese online alcoholic beverage market is concentrated, with the leading two players, tmall and jd,com.
Global spirits consumption to hit 32bn cases by 2020 the global spirits market is forecast to grow by almost 122m nine-litre cases between 2014 and 2020 to surpass 32bn cases by 2020, according to the latest forecast data from the iwsr. Spirit consumption in china is a centuries old tradition that has found archeological evidence in ancient history due to deep rooted prevalence of spirits in chinese culture, the modern spirits market is primarily dominated by local drinks like baijiu and huanjiu. Growth for spirits lies in export markets such as china, india, brazil and south east asia as eu consumption slumps, says trade association spiritseurope newly published eurostat figures revealed that in 2014, european spirit exports declined for the third year running, largely due to sluggish. China leads the asia-pacific spirit market but india is expected to grow fastest in china, sales of imported spirit have grown four times in the last ten years baijiu (white spirit) and rice wine are the most popular alcoholic drinks in china. China distribution & logistics' staff has been managing various brands of spirits in china for more than 25 years many alcohol companies quickly find out that selling in china is challenging and materially different from selling in western markets.
The whole market for spirits in china is around one trillion yuan e-commerce players will get 10% which translates to a 100 billion yuan market the number of consumers does not bother me. China total spirits sales: 2001-2006 [pic] (source: euromonitor international) since 2003, spirits consumption by volume has had minimal growth after a 17% decline from 2001-2003 consumption over the last five years has remained flat between 3,620-3,648 million liters annually. In this report, the china white spirits market is valued at usd xx million in 2017 and is expected to reach usd xx million by the end of 2023, china white spirits market is growing at a cagr of xx% between 2017 and 2023.
China’s imported alcoholic beverages continue to grow in the first 11 months of last year, with spirits imports registering positive growths in both volume and value. Total sales of alcoholic beverages in china were us $1050 billion in 2009, a growth of 81% from 2008 on-trade sales of alcohol in 2009 were reported at us $ 516 billion, with beer accounting for 40% of sales, wine 28%, and spirits 32% off-trade sales of alcoholic beverages in china were. ‘cwsa judges are very experienced, are serious importers and have big market influence’ – ng cheong kit – ceo at shenzhen boutique wines limited ‘one of our company’s wines was given cwsa gold, and it has inspired consumers, increasing its demand, repurchasing rate and influence.
Challenges in china complex distribution system china has been called the wild west of the global wine and spirits market for good reason: the distribution path to the consumer is varied and unlike anything western companies have dealt with previously. Chinese demand for imported spirits has gone through the roof and the spirits industry agrees that china will become the world’s largest market for spirits per capita spirits consumption is soaring and growth in the spirits market is outstripping that of the economy and the population. The traditional chinese spirit baijiu accounts for the lion’s share of china’s domestic spirits consumption volume at 95 percent foreign spirits like brandy, cognac and whisky only account for 2 percent of consumption volume in china due to lower acceptance by chinese consumers.